Digital Signage |
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Digital signage entails one or more display devices used in a commercial environment to present non static content, including but not limited to, computer generated video, photo-realistic graphics, text and animation. It is a dynamic venue of signage opposed to static billboards and posters.
Display devices that may be used for digital signs include LCD, CRT and plasma monitors and projectors. The material shown on these displays can be updated anytime via a computer network like the Internet. |
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Put simply, all networked displays anywhere can be controlled via a central location.
The retail market is becoming increasingly visual. Marketers, retailers and manufacturers are looking for new ways to reach new customers. |
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Interactive digital signage systems allow retailers to communicate their products, services, specials and company information to consumers in a visually appealing and informative way.
Retailers have the ability to send a tailored message, for just the right audience, at just the right time; thereby generating the desired results.
Commercial applications include Retail in-store communication, bank messaging, real-time stocks, menu-board in Quick Service restaurants, outdoor L.E.D displays. All these sectors can take advantage of what dynamic digital signage can offer. |
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